It does pay to get your car trashed on YouTube.
Gente, gênio. Essa veio do Dudeko.
Lembram do videozinho da galera tentando estacionar e cometendo verdadeiros absurdos? Pois é. A Hyunda capitalizou. Colocarei o vídeo aqui para recordarem, logo depois vem o texto, in english. Beijos!
If you haven’t seen this video yet, check it out. It’s got to be one of the worst driving exhibitions on record. When I saw it, I immediately thought, “Damn, that would suck if you came out of the gym and your car was all smashed in like that.” So what does this have to do with marketing? I’m glad you asked.
Hyundai of Canada saw the video and decided to turn it into a great story by giving the owner a new car to replace his old 2004 Elantra. What a perfect way to capitalize on a viral video like this with some great PR. One of Hyundai’s agencies even filmed the new car giveaway and may use it in a future commercial.
It’s opportunities like these that too many clients fail to set aside marketing dollars for. A word of advice as clients start planning for 2010 – a small amount of money can pay big dividends if you plan ahead and are ready to jump when the opportunity presents itself.
That’s all, Folks!