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Women Who Blog

8 de junho de 2009

jUNE 5, 2009

Sure women love social media—did you ever have any doubts?

The “2009 Social Media Study” from BlogHer, iVillage and Compass Partners found that women are turning to all sorts of social media for fun, entertainment, community and connection.

More than one-half (53%) of the US female Internet population of 79 million actively participated in some type of social media at least weekly.

Of the female social media participants, 75% took part in social networking and 55% used blogs.

US Female Internet Users Who Participate in Social Media Activities, March 2009 (% of respondents)

Nearly 23 million of the social media users read blogs.

US Female Blog Readers and Publishers, March 2009 (% of respondents and millions*)

But many women went beyond merely reading: 12 million posted to blogs and 8 million published them.

In fact, women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networking.

Motivation to Participate in Social Networks and Read Blogs According to US Female Internet Users, March 2009 (% of respondents)

When providing advice or contributing to a community, more women also turned to blogs than social networks.

“The scale of social media usage among US women continues to grow, and blogs remain the go-to resource for those who want to gather information, share ideas and get reliable advice,” said Elisa Camahort Page, COO of BlogHer.

Note: To read an excerpt of Ms. Camahort Page’s eMarketer interview, click here.

Women are so enthusiastic about reading and writing blogs, they are stealing time from other media to spend more in the blogosphere and on social network sites.

Traditional Media with Which US Female Internet Users Are Spending Less Time Due to Their Use of Social Media*, March 2008 & March 2009 (% of respondents)

“Bloggers represent a highly engaged and influential segment of social media users for brand marketers looking to connect to consumers online,” said Susan Wright, president of Compass Partners.



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